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Real is a real estate experience company working to make life’s most complex transaction simple for agents, home buyers, and sellers.
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One Real Mortgage provides expert guidance and support, using top technology to maximize efficiency and minimize time to close.
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Real News, Insights + Recognition

Explore the latest updates from Real, including industry insights, media coverage, and our achievements. From expert advice to company milestones, this is your go-to source for staying connected with our innovations and the recognition we’ve earned along the way.

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Featured Article

Buyer agency is not dead’—but ‘the old way’ is

In a recent webinar, Real Brokerage President Sharran Srivatsaa urged agents to quickly adapt to upcoming rule changes, revealing many are unaware of pending lawsuits. He emphasized integrity, advised against spreading misinformation, and highlighted the importance of optics, semantics, and mechanics in navigating the evolving landscape.

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In a recent webinar, Real Brokerage President Sharran Srivatsaa urged agents to quickly adapt to upcoming rule changes, revealing many are unaware of pending lawsuits. He emphasized integrity, advised against spreading misinformation, and highlighted the importance of optics, semantics, and mechanics in navigating the evolving landscape.

Read More
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Harvest Realty Brings 550 Agents and $2.4 Billion in 2024 Home Sales to Real
Real begins the year with more than 24,000 agents throughout North America TORONTO & NEW YORK – Jan. 7, 2025 – The Real Brokerage Inc. (NASDAQ: RE…
5 Min Read
Agents Expect More Sales, (Much) Lower Rates in 2025 
Two recent surveys of agent sentiment conveyed a general sense of optimism heading into the new year, though mortgage rate expectations may not match…
4 Min Read
Real Brokerage Adds 400-Agent Urban Nest Realty in Las Vegas
Urban Nest closed 2,500 deals for $1.5 billion in volume last year. This article originally appeared in Housingwire on December 19th, 2024 As 2025 app…
3 Min Read
The Ten: Real’s Dynamic President, and The Firm’s Stellar Year 
As other brokerages stumbled in 2024, Real saw enviable growth in agent count, transactions and share price — with President Sharran Srivatsaa setting…
5 Min Read
Stocking Stuffer: Urban Nest Realty Takes 400 Agents to Real
Likely catching the collective eye of Real co-founder and CEO Tamir Poleg and president Sharran Srivatsaa was Urban Nest’s 2023 numbers, consist…
4 Min Read
Urban Nest, Las Vegas’ No. 1 Real Estate Branch, Joins Real
Family-led independent brokerage brings 400 agents and $11 billion in lifetime sales TORONTO & NEW YORK – Dec. 17, 2024 – The Real Brokerage Inc….
7 Min Read
Real’s Latest Roster Addition is the 150-Agent ROVI Homes
The fast-growing ROVI Homes has accumulated $2 billion in home sales since 2015. This article originally appeared in Housingwire on December 4th, 2024…
3 Min Read
The Real Brokerage is Betting Big on AI to Fuel Organic Growth in 2025
The Real Brokerage has added nearly 10,000 agents since the start of the year, a trend the company is hoping to continue in the new year. This article…
5 Min Read
Top-Producing ROVI Homes Joins Real
Inc. 5000-ranked independent brokerage brings 150 agents and $2 billion in career home sales; Real now exceeds 23,000 agents TORONTO & NEW YORK –…
5 Min Read
Real Brokerage Lands at No. 38 on Deloitte Technology Fast 500 List
‘We’re committed to leveraging artificial intelligence to elevate agent productivity and deliver a seamless, intuitive experience for both agent…
2 Min Read
Real Welcomes Top Agents and Teams To Its Growing Network Throughout North America
Fast-growing brokerage continues to outpace the industry in agent attraction TORONTO & NEW YORK – Nov. 12, 2024 – The Real Brokerage Inc. (NASDAQ:…
6 Min Read
Real Continues its Rise, Focused ‘On What We Can Control’ 
The company says its innovative AI and financial products give it an edge as it increases revenue and agent count despite a difficult housing market….
4 Min Read
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